Charlene Kaye – UUU

To me the track seemed to capture the feeling of being dead inside before you meet the love of your life.  I thought it would be nice to play with very still, moody visuals during the verses.  I told Char’s dancers to pick a pose and freeze in position while the camera just floats around them in this abstract space.   Then when the chorus drops, the video explodes into movement and color.  We built this wireless LED tunnel that pulses to the beat and I love how the lights capture that joyous feeling the music provides.  Also, it’s not often you see a pop star who dances AND shreds on the guitar.  It was exciting to be able to showcase all of Char’s talents in one video.  She’s actually pretty good at graphic design too, but we couldn’t film that.